The elephant in the room

Let's talk about the elephant in the room: AI. Nowadays, the debate isn’t about whether writers should use AI—it’s about how they should use it. One skilled user described AI as "a springboard for bolder, more human ideas." And I agree! I've also found it to be a tool that helps improve efficiency and enables me to do more for my clients. 

What AI does reasonably well:

• Research topics 
• Create outlines
• Deliver rough drafts

What I do better:

• Connect the dots on content strategy
• Make your message sound like YOU
• Incorporate empathy and storytelling
• Catch technical errors

Like most writers today, AI has become part of my toolbox. However, I never input proprietary information that belongs to you into AI, nor do I provide you with purely AI-generated content. For me, AI is just a starting point, and based on the project, I might not use it at all. If you have any concerns or questions about my use of AI, please ask. I respect your views and value transparency.